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Release Notes — September 17, 2026 — Safer Google Ads routing and historical recovery

Safer Google Ads setup, routing, and historical recovery.

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Written by Denise Abdullah

Safer Google Ads setup, routing, and historical recovery

Google Ads integrations now separate Upload Targets, Traffic Rules, and the routing policy for unmatched calls, helping multi-account setups direct eligible calls to the intended account and conversion action.

What’s new

  • Choose strict routing with no default destination, or select a Default Destination for unmatched calls. Multi-account defaults require an ownership confirmation and are not used as failover after a rejected upload.

  • New and migrated integrations remain Paused until routing has been reviewed. The Overview shows readiness, Enhanced Conversions for Leads status, and recovery guidance.

  • Historical Call Recovery provides a frozen preview of eligible calls, routing results, and destination counts before you queue a scope.

  • Delivery reporting includes routing source and Traffic Rule context for each Upload Target.

How to use it

  1. Open Integrations → Google Ads, choose an integration, and open Configuration.

  2. Create or review Upload Targets and Traffic Rules.

  3. Set the routing policy: No Default Destination, or Send Unmatched Calls to a Default Destination.

  4. For earlier eligible calls, open Configuration → Historical Call Recovery, create a preview, review the frozen scope, then queue it.

Impact

  • Multi-account routing fails closed rather than silently sending unmatched or invalidly routed calls to another account.

  • Older calls require an explicit historical-recovery preview and confirmation.

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