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Release Notes: 2026-10-08 — Revedup — Control publisher pricing by campaign

Optional campaign integration: enroll campaigns so Revedup can price outbound RTB publisher quotes while buyer billing stays on the original bid.

Written by Moja Bot

Revedup integration: control publisher pricing by campaign

Category: Feature

Location: Campaigns → Create or Edit Campaign → Revedup Integration; Integrations → Revedup

Release Date: October 8 2026

Revedup is now available as an optional campaign integration. On an enrolled campaign, Moja can send each outbound RTB bid to Revedup for a pricing decision before the network quotes the publisher. The buyer’s original bid is still what the buyer is billed. Unenrolled campaigns are unchanged.

What’s new

  • Revedup can price outbound RTB bids on campaigns you enroll. Existing campaigns stay off until they are enrolled.

  • Revedup may pass the buyer’s bid through, replace the quote with a set amount, or multiply the bid. The resulting amount is what the network uses to quote the publisher and to pick a winner in an RTB group.

  • If Revedup cannot return a usable decision in time, Moja uses the original buyer bid so the call can still route.

  • Buyer billing stays on the original bid. Publisher quotes on enrolled campaigns use the Revedup amount when a decision is applied.

  • Failover to another buyer is scored as a new attempt, not a reuse of the earlier decision.

  • Organization admins can store the Revedup API Key and Score Path under Integrations → Revedup → Configuration.

  • Each campaign form has a Revedup Integration panel with Enroll in Revedup. The enroll control stays off and disabled until the organization is configured.

  • Network users can review scored traffic on Integrations → Revedup → Reporting.

How to use it

  • Get the organization key and score path from Revedup. Moja stores the values you enter; it does not issue the key.

  • Open Integrations → Revedup. Organization admins open the Configuration tab, enter API Key and Score Path, then Save (or Update if a key is already stored).

  • Open Campaigns, create or edit a campaign, and find Revedup Integration (alongside the other tracking integrations on the campaign form).

  • When the organization is configured, turn on Enroll in Revedup and save the campaign. Enrollment is per campaign and defaults to off.

  • If the organization is not configured, Enroll in Revedup stays disabled. The campaign form tells you Revedup is not configured for this organization and to reach out to Moja to get started on Revedup setup and configuration.

  • Optional, after enrollment is on: turn on Allow negative margin if a Revedup quote that would pay the publisher more than the buyer bid should be applied. Leave it off to keep that quote from being used.

  • After a campaign is enrolled, place or allow live RTB traffic on that campaign as you normally would. Unenrolled campaigns continue to use buyer bids without Revedup.

  • Network users can open Integrations → Revedup → Reporting to review scored legs. Publisher and buyer call views do not include the Revedup-adjusted quote.

Impact

  • Networks can use Revedup on selected campaigns without changing buyer billing or unenrolled traffic.

  • Publisher payouts that are a percentage of the quote follow the Revedup amount when a decision is applied. Static publisher payouts are not repriced from the adjustment.

  • Campaign enrollment and organization key setup are available in the portal. Existing campaigns remain unenrolled until you turn Enroll in Revedup on and save.

Quick examples (illustrative — not live test results)

  • The organization key is saved under Integrations → Revedup → Configuration. A campaign is edited, Enroll in Revedup is turned on, and the campaign is saved. A buyer returns $10. Revedup returns a set quote of $12. The network quotes the publisher from $12. The buyer is still billed $10.

  • The same campaign is enrolled, but Revedup does not return a usable decision. The network quotes from the original $10 bid and the call can still route.

  • A second campaign is left with Enroll in Revedup off. Its RTB bids are never sent to Revedup.

  • Allow negative margin is off. Revedup returns a quote that would pay the publisher more than the $10 buyer bid. The network quotes from the original $10 bid instead.

What’s not included

  • Automatic enrollment of existing campaigns.

  • A change to how buyers are billed.

  • A guaranteed improvement in margin. Revedup may pass the bid through, raise the quote, lower the quote, or fail open to the original bid.

  • Publisher or buyer call views that show the Revedup-adjusted quote. Network Revedup reporting is on Integrations → Revedup → Reporting.

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